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Our mission statement The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of animals. The RSPCA intends to achieve its mission by: urging that, save where the public benefit requires, humankind should not intentionally cause suffering to any animal when it is not for its own benefit, or cause suffering by neglect. This applies whatever the animal, or the situation in which it finds itself.