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The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: FIRST. The development of acquaintance as an opportunity for service; SECOND. High ethical standards in business and professions; THIRD. The application of the ideal of service in each Rotarian's personal, business, and community life; FOURTH. The advancement of international understanding, goodwill, and peace.