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We aim to hit home the importance of breast examination in younger women. The breast time to CoppaFeel is now. Cancer isn't fussy about your age, it doesn't conform to the over forties rule we try to impose on it. As well as informing young women about breast cancer, CoppaFeel's active campaign work strives to instil confidence in young women wishing to seek professional advice when concerns arise. The ultimate goal of CoppaFeel is to reduce the incidence of late detection or misdiagnosed breast cancer.