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The Blue Ribbon Foundation has two very important objectives_? __o raise awareness of male health issues _?particularly cancer. __o use the Blue Ribbon as a __allying banner_?to help bring about awareness; and to encourage other male health charities to adopt the ribbon. It is our belief that by working together with other charities in education and awareness campaigns, many male lives can be saved. We believe that too many men are dying too young and unnecessarily. Please support our efforts!