Story

To promote the well being of all older people and help make later life a fulfilling and enjoyable experience. Ageism is unacceptable: we are against all forms of unfair discrimination, and challenge unfair treatment on grounds of age. All people have the right to make decisions about their lives: we help older people to discover and exercise these rights. People less able to help themselves should be offered support: we seek to support older people to live their lives with dignity.