Pedal for Pounds 6 is a bike ride organised by Huddersfield Town Association Football Club that raises money for the Keep It Up campaign which raises funds for Yorkshire Air Ambulance and Huddersfield Town Academy. All money raised is split 50/50 between the Air Ambulance and the Academy. This is the sixth edition of the ride which has taken place for the last game Huddersfield Town game of the season for the last six years. This year the ride will be from Castle Hill to Blackpool Tower and back, a total distance of 140 miles.